As companies assess their business needs to compete in an increasingly complex global environment, we are witnessing a real shift in the IT and Professional Services sector. Decision-makers are focusing less on cost and demanding greater business value in the form of the right skills and the best quality. This wave of change coupled with new technology and hosted service models--such as the increase of Software as a Service, cloud computing and virtualization--are evolving the sector rapidly.

Large customers are taking a mixed “best-of-breed” approach to vendor selection and riding the multisourcing wave. At the same time, the larger vendors are becoming multisource players themselves through merger and acquisitions while continuing to create an ecosystem of partnerships where they will alternately compete and cooperate to win more contracts.

Managing communications and harnessing these trends effectively in this dynamic market is crucial to success. A strong communications campaign highlighting expertise and capabilities, showcasing customer wins and promoting a robust partner ecosystem will help build a company’s visibility--and its pipeline.

Text 100’s IT and Professional Services sector team is comprised of PR practitioners across North America. Each member has direct experience helping services companies drive visibility and promote their unique offerings through executive tours, industry vertical campaigns, technology and consulting initiatives, solutions launches, partnerships, IPOs and more.

Our thought leadership work has helped clients build a voice in the industry through coverage in publications from The Wall Street Journal and USA Today to Forbes and CIO magazine, from TechDecisions for Insurance and American Banker to InformationWeek and eWEEK. Our understanding of the unique nature of the services influencer community, with relationships from traditional analysts to the dealmakers and selection firms, helps to put our clients at the top of customer short lists.