As semiconductors continue to increase in complexity and decrease in size, there remains one constant: Because chips have become exponentially more difficult to design and manufacture, the risks and rewards of innovation can make or break a product line, division or company. There are foundries full of chips of all sizes and speeds to address new market needs, but it is increasingly difficult to understand what sets them apart from one another.

With the entire semiconductor industry in transition and with new players clamoring for attention, an effective communications strategy is more critical than ever. A company battling to define and differentiate its value to customers and investors must manage its reputation with a laser-like focus. The companies that will rise above the fray are those that actively set the agenda and showcase the innovation they inspire in products and services of all kinds around the world.

At Text 100, we have enhanced the reputations of both large multinationals and smaller, niche semiconductor companies with impactful public relations programs that enable our clients to break away from “speeds and feeds” PR and truly drive the market. We have close relationships with the influential reporters at key trade, business, channel, electronics, wireless and consumer press; proven battle-plans for gaining attention at the Embedded Systems Conference, Design Automation Conference, SEMICON and other bellwether industry events; and a global team that understands the intricacies of the semiconductor industry and excels at translating companies’ stories to get them the attention they need.