Who We Are

What is Text 100 to a client?

Text 100 is the world’s only global boutique PR consultancy--what we sometimes call big agency 2.0. Every second of every day we combine deep industry insight with analyst, social media and traditional media reach and a best-in-class service ethic. And we do this in all the major cities around the world. This approach has won us many awards, but more importantly, it has won us the trust of clients that include some of the most powerful brands in the world, such as American Express, Cisco, eBay, Xerox and Philips. We apply the same passion and professionalism to every client, large or small. After all, we are a global boutique, not a classic big agency.

Public relations, like every industry, evolves. We want our clients to have access to the latest thinking on, and approaches to, communications. For that reason, we invest considerable time and effort on innovation (yes, it’s an overused phrase). This means we are constantly looking for new ways to communicate with and influence people, whether it is through a series of podcasts, YouTube videos, virtual worlds or on Twitter. We do this not just to have fun but because we believe great communications are directly linked to the business goals of an organization AND are constantly being optimized to meet those goals. This means if there is a more effective way to get a company’s message across, we will explore it without you having to ask.

What is Text 100 to ambitious, creative, intelligent Public Relations people?

A great place to have a career. We have exacting standards that last beyond the interview. But with the commitment that comes with a role at Text 100 comes our commitment to offer a career that could take you around the world and will most certainly challenge you to learn continuously. The evolving challenge of managing reputations for businesses and individuals, deep immersion into industries and, of course, professional service isn’t a zero sum game.

For clients, we aim to be the world’s only global boutique; for you, we aim to provide a career with similar reach and feel. While working with some of the greatest clients and people spanning the world, you’ll learn more than you’ve ever dreamed. And while your colleagues live in far-flung corners of the world, it won’t take very long before you know their names. More than anything, you will be surrounded by people you respect and learn from but also whom you trust and have a laugh with--what a concept.

What is Text 100 to a journalist, an analyst or a blogger?

We will help you, challenge you and always share our perspective. We are hired by clients large and small to manage their reputations. To do this effectively, we need to marry their goals with the conversations you are starting and the insight you are providing. We can’t do this without really understanding what your magazine, report, blog or broadcast outlet is trying to achieve. For this reason, our people are huge consumers of the work you are producing. We believe in respecting your goals and your time.

What is Text 100 to the PR industry?

We believe the industry is at an inflection point thanks to the impact of Web 2.0. Right now the different iterations of marketing are fighting for the opportunity to own outright the way communications are handled in this new world. It is our belief that this isn’t a case of public relations versus advertising or versus any other discipline. We believe public relations and all the other key disciplines are in the midst of a huge transformation that will continue to play out during the next few years. This will be good for our industry, but only if all the key players take part in the debate and contribute to the changes that will arise. We are not spectators now, nor will we be in the future. We are an agency working side by side with competitors, with corporate communications leaders and with industry partners who share this vision.